Rubén Cham founded his art business in 1997 as a private art dealer and consultant. He specializes in modern and contemporary Mexican art. Trained as a writer and art critic, his articles have been published in various newspapers and magazines in Mexico. He is the author of "Cincuenta años de Historia de la Plástica Vallartense" and "Arte Vallarta - El Florecimiento del Arte en Puerto Vallarta", and a member of the organizing committees the Festival Madonnari Puerto Vallarta, PVSS Puerto Vallarta International Sculpture Symposium and PVAC Puerto Vallarta Arte Contemporáneo.